Re-branding has always been a challenging task, especially when we need to manage the existing brand's reoutation. The challenge here was to create elements that give better expression to the brand ideology, without totally letting go of the existing idea and managing the transition in a way that the StoryTeller community will love. After the brand strategy that lead to this distinct identity, StoryTeller Media is ready to communicate its brand with clarity and ideological precision while introducing it with a community explainer series to manage the transition. Email us to see the brand audit